The Truth About Email Verification Pricing

The Per-Email Pricing Trap

Most email verification services charge per email verified. Sounds fair, right?

Here's the problem: standard email verification—syntax checks, domain validation, even simple SMTP verification—costs almost nothing to run. We're talking fractions of a penny.

Yet services charge $0.003 to $0.01 per email. Verify a million emails? That's $3,000 to $10,000.

What You're Actually Paying For

Let's break down what verification services actually do:

The Easy Stuff (Nearly Free to Run)

• Syntax validation (regex check)
• Domain DNS lookup
• MX record verification
• Basic SMTP handshake

The Hard Stuff (Actually Costs Money)

• Maintaining IP reputation across multiple providers
• Real delivery testing for catch-all domains
• Handling rate limits and blocks
• Processing "unknown" results accurately

The Industry Model

Most competitors operate like this:

1. Charge for everything, including the easy stuff
2. When something's hard (catch-all domains), mark it "Unknown"
3. Keep the money anyway

You're paying premium prices for commodity verification, and getting charged for results that are essentially "we don't know."

Our Approach

We flipped the model:

Free Forever: Standard verification costs us almost nothing, so we don't charge you. Syntax, domain, SMTP—unlimited, free.

Deep for Deep: We only charge for the hard problems. True-Send actually delivers test emails to verify catch-all addresses. That costs real money to do right, so we charge for it.

Honest Results: No "Unknown" cop-outs. If we can't verify it with basic checks, we tell you. If you need certainty, True-Send gives you a real answer.

The Bottom Line

Stop paying $5,000 to verify a list when 90% of that verification is commodity work that should be free.

Use standard verification for the easy stuff (free). Use True-Send for the hard stuff (deep). Pay for value, not volume.